Unikrn the esports startup have raised $15 million from investors before its public initial coin offering (ICO) which was opened earlier this week. One of them being Mark Cuban.

Unirk already have raised $10 milion from venture capital investments from investors like Guy O’Seary, TAbcorp and Ashton Kutcher. First launched in 2014 being the only full licensed and regulated esports betting platform at the time.

The company, Unirk is actually launching thei own token called UnikoinGold or ERC20. The coin/token was designed and built in partnership with CoinCircle and the target for the company from the public Unikrn ICO is around $100 million funds needed for development of the platform.

The tokens/coins will be used for premium content like raffles and special bonuses. Depending to the local regulations the token may be also used to place bets.

At this time the company raised almost $15 milion during a private presale with big names like Mark Cuban, Brock Pierce, Pantera Capital and Blockchain Capital. The publick Unikrn will be open on September 23 and has a target of an extra 85 millions.

With significant interest demonstrated through the private sale and growing interest among the cryptocurrency community, we’re confident the UnikoinGold token sale will reach its $100million cap,” said Rahul Sood, CEO of Unikrn.

People should not be looking at this as an investment. If they are looking at this as an investment, they’re making a mistake. Tokens are not investments. You’re not getting equity. You’re not getting voting rights. There many or may not be volatility. It’s important for us to make the tokens stable and justify the value over time.

People should not be looking at this as an investment. If they are looking at this as an investment, they’re making a mistake. Tokens are not investments. You’re not getting equity. You’re not getting voting rights. There many or may not be volatility. It’s important for us to make the tokens stable and justify the value over time.

Of course, given the current frenzy surrounding ICOs, it is likely many investors will choose not to listen.

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